Wait, what is the brannock device anyway?
If you've ever walked into a traditional shoe store and seen that heavy, cold-looking metal contraption sitting on the carpet, you've probably asked yourself what is the brannock device and why the salesperson is so obsessed with it. It's one of those things we've all seen a million times—usually tucked under a bench or sitting near the athletic socks—but we rarely stop to think about how it actually works or why it's still the industry standard after a hundred years. ...